Selling Natural Stone: Building Your Company’s Sales Structure

Join the Natural Stone Institute and Stone World Magazine as we discuss creating a sales structure for your stone fabrication business. During the session, we will discuss the differences between residential, retail, and commercial sales and learn what safeguards should be in place when setting up your sales contracts. Come away with a plan to diversify your sales streams to ensure continued revenue.

Learning Objectives:

• Discuss the differences between residential, retail, and commercial sales contracts.
• Learn what to ask in order to ensure sales and limit risk.
• Review templates that can help build your sales program.
• Discuss social media and marketing strategies to connect with consumers in a new way.
• Create a plan to diversify your sales streams and ensure continued revenues.